Julia Hassing.
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Skinsei (2017)
End-to-end discovery and MVP Launch
Skinsei is a new Unilever brand developed with a small entrepreneurial team. It's a personalized monthly skin care subscription tailored to a user's skin, lifestyle and environment (based on a holistic diagnostic) operated with a Digital and Direct-to-consumer model.
Ecommerce and Experiment Lead
Amongst my responsibilities:
- Develop the value proposition based on consumer insight and needs
- Build and validate the business model - from testing pricing through product range to lifetime value, building and developing the MVP online
- Support Channel strategy choices - when and how to launch new brands in the best way possible in an omnichannel world. How do we win in DTC
Public recognition
Brand Links
Date
2017
MVP Launch Market
US
MVP Duration
3 months
Public beta launch developed as an minimum viable product (MVP), taking learnings off Unilever’s other acquisitions in the digital native brand space such as Dollar Shave Club.
www.skinsei.com (post-beta site)
